Act-On

Marketing Automation for the Real World.

Marketing Solutions

Act-On is a Marketing Automation (MA) platform designed for the mid-market. The technology helps businesses automate key digital marketing tasks using buyer behavior and demographic data to drive more effective sales outcomes. By automating key digital marketing tasks and then tracking key data points, you’ll be able to build lead flow quickly while minimizing workload for your marketing team. Act-On has transformed our marketing plan, and we would love to discuss how it can be used to do the same for you.

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Marketing Automation & Email Marketing Software

Act-On’s fresh approach to marketing automation and email marketing gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster. Integrate your CRM, webinar management and other tools too, most with one click.

A marketing automation platform lets you track how a potential buyer interacts with your brand (e.g., email clicks, website visits, content downloads, and more). These digital clues give you unparalleled insight into your prospect’s readiness to buy, and allow you to deliver timely marketing messages that accelerate a buyer’s decision-making process.

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In a short decade, the world of marketing has changed drastically. Increased access to information empowers buyers to proactively uncover content and products, search online, seek social referrals, read reviews, and dig into expert reports before ever talking to you.

The result: You need new tools and technologies to get in front of prospects early, establish expertise, and deliver personalized content that will make you stand out. Enter marketing automation.

Marketing automation platform lets you track how a potential buyer interacts with your brand (e.g., email clicks, website visits, content downloads, and more). These digital clues give you unparalleled insight into your prospect’s readiness to buy, and allow you to deliver timely marketing messages that accelerate a buyer’s decision-making process.
The best marketing makes every prospect, lead, and customer feel noticed. Marketing automation gives you data to make each communication personal and deployment tools to reach prospects in every major channel. Interact with potential buyers and current customers in meaningful ways, respond to them personally, and deliver the value they want – when they want it.
When you can track engagement and behavior through the pre- and post-buying process, you’re empowered to deploy highly relevant campaigns that will build trust and reduce sales resistance. Marketing automation’s comprehensive capabilities allow marketing and sales teams to convert leads faster and at higher rates.
Today’s markets are fluid and fragmented, and you need flexible and simple tools to create efficient marketing programs. From search and social marketing to email marketing to lead nurturing and qualification, you can do more – without increasing resources – with the power of automation to scale your efforts.

DataSync Resources
Act-On syncs seamlessly with SugarCRM, so you can manage leads and report on returned revenue without breaking a sweat.

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