Adaptive Marketing

A blueprint for action.

AdaptiveMarketingAdaptive Marketing refers to the adjustment of the elements of your marketing mix (product, place, promotion, price, and profit) based on progress towards your specific organizational goals. Traditionally it has been difficult to measure and make these adjustments quickly enough or with much certainty. The speed and precision of this kind of process can’t keep up with today’s fast paced markets. This is where the right combination of integrated software tools can dramatically change your marketing operations.

Contact us today to set up a free session to determine if  Adaptive Marketing can help you maximize your Marketing Return on Investment ROI.

Our Unique Approach

DataSync’s Adaptive Marketing blueprint is a set of promotional process and software building blocks that work together to help you make better decisions. These building blocks are organized into a framework that step-by-step implements an integrated adaptive promotional program tailored for your specific business. Our framework consists of three major components: planning tools, trends & analysis, and software automation.

Adaptive Marketing Framework:

  1. Planning Tools– DataSync provides program design, implementation guidance and best practices to help you get the most out of your marketing efforts.
  2. Software Automation– In order to adapt quickly and spend minimal effort maintaining and updating your marketing effort, DataSync provides an integrated suite of marketing and sales software and trains your staff to maintain and change marketing programs.
  3. Trends & Analysis – DataSync designs insightful reports based on real data for marketing tactic effectiveness every step of the way – from a social media post all the way through customer billing analysis.

Software powered Adaptive Marketing reduces marketing waste by providing a near real-time laser focus on the marketing tactics that are most effective. You discover more, you discover it sooner, and you respond more quickly and effectively with greater precision and predictability. It gives you a new competitive advantage in the marketplace, one with the potential to dramatically disrupt the market to your advantage.


Software Strategy Blueprint

Our assessments are conducted by our senior officers and analysts. As part of this process we:

  • Review with you your high level strategic business objectives and marketplace dynamics.
  • Conduct in-depth interviews with your senior personnel to analyze your current business processes.
  • Review current technology and its uses in your organization.
  • Provide recommendations for process and software improvements.

At the conclusion of our engagement, we deliver a technology blueprint that outlines initiatives you can take to increase revenues and reduce costs, prioritize those initiatives based on integration, ROI and other factors unique to your business, and suggest a sequenced development and implementation approach tailored to your organization.

We partner with leading software companies to provide solutions which meet the needs of our customers key business processes. Don’t see the software you are looking for? Contact us to discuss additional software solutions we offer.

Adaptive Marketing delivers results by combining business analysis, software selection and setup, and team on-ramping.

  • Increased revenue growth velocity due to combining marketing efforts into an integrated and unified solution.
  • Better insight into effectiveness of marketing effort using real-time information.
  • Proven Marketing Return On Investment (ROI) using automation, reporting, and marketing management tools.
If you would like additional information on Software Powered Adaptive Marketing, please view the following resources or contact us at